Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Hello world!

Welcome to Popular Magazine Sites. This is your first post. Edit or delete it, then start blogging!

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Social Media Impact

Today, I came across two articles that are both about the impact of social media. Well, one I had already heard about some time ago, but the write-up about “How Social Media Wound Up Costing $80,000” underscored what can happen if someone is unaware of how both good news and also bad news can spread rather quickly on social media. Indeed, since people often become more upset about bad news, it can spread more quickly, more widely and have even more of an impact than good news.

The other article, published today, underscores this phenomenon. In an attempt to spread “good news”, Samsung’s marketing team “Spent Nearly $20 Million on Ad Time—and Got Product Placement for Galaxy Phone“. The Wall Street Journal reports details about the entire attempt to show the smartphone in a favorable light, thereby turning this “good news” story into a “bad news” story. Only a few articles at wsj.com are available for free public viewing, and this is one of them. The plot is obvious: it is an attempt to get more advertising dollars from Samsung, a sort of threat along the lines of “if you don’t advertise here, we may very well launch more smear campaigns”.

At any rate: While there are very many cases of social media spreading bad news quickly and widely, there are only very few cases of it bringing good news to the light of day. If you are going to use such mainstream media websites, then it’s a good idea to remember what kind of impact the choice to use it (and also how you choose to use it) may have.

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Proprietary Top Level Domains: Domain Names For Sale By Owner

Starting this year, ICANN will be rolling out many new top-level domains, and I have a gut-feeling that it will make sense to differentiate between these new top-level domains and the older “generic” top-level domains (which have traditionally been referred to as “generic” in order to differentiate them from “country-code” top-level domains).

The reason why I think it makes sense to put these new top-level domains into a third category has to do with the relatively liberal stance ICANN will now be taking with respect to the type of company that will be allowed to enter the top-level domain registry business. With the traditional “generic domains, only companies that were specifically focused on managing a top-level domain as their core business were considered. From now on, almost any kind of company or organization — provided the company has enough capital and other (mainly computer) resources — will be allowed to manage a top-level domain registry.

A number of companies which are currently swimming in the necessary resources (predominantly cash) will probably soon take over the role of managing many such new top-level domains — which I suggest people might aptly call “proprietary top level domains”, since these domains will in most cases be run by much larger conglomerate companies which simply “own” this business as a small entity in their portfolio of business interests. These relatively humungous companies might operate in other areas of the “tech” sector (such as Google or Amazon), or they might be from entirely different sectors (such as the Catholic Church or Wal-Mart). In many (if not even in most) cases, these larger organizations will themselves be interested in some aspect or characteristic of the top-level domain name (for example: Amazon has an interest in the “song” market, and it is quite probably therefore that it is also interested in .SONG top-level domain names).

In contrast, the companies that manage the “traditional” generic top-level domains (such as .COM, .NET and .ORG) are not themselves interested in any other markets (such as commercial advertising, networking or anything related to organizations). Instead, their sole interest is entirely in registry management. It is not clear whether this distinction would have any influence on the outcome — yet perhaps it simply seems like it might be analogous to the difference buying real estate from the owner (in the case of the new, “proprietary” top-level domains) versus buying real-estate from a broker / real-estate agent (in the case of traditional “generic” top-level domains).

Ultimately, time will tell… — but my gut feeling is that traditional generic top-level domains will function much like broad, wide-open supermarkets (with a very large number of registered domains) and the new proprietary top-level domains will be much more narrowly focused, much more like a small boutique or like a local corner store (with only a small number of registered domains, probably in a specialized, very particular market segment).

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Dislike, Unlike, Not Like… Sour Grapes

When I write something, I don’ really expect people to like it. If they like what I say, then maybe they might have thought of it by themselves anyway. In contrast, if they don’t like what I say, then they probably never would have thought of the idea by themselves.

The way I see it, the best way to spread an idea is to tell people who may very well hate the idea about it. Then, they may try to tear the idea apart.

Probably the best possible result is if the idea is not particularly liked by anyone, and yet is so strong that none of the people who are likely to hate the idea are able to disqualify it (as “valid”) in any way.

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In a well functioning community there is neither individual success not individual failure

If we are members of the same community, then just as with the outcomes, so too with praise and blame: It belongs to everyone — you and I are equally responsible for whatever happens.

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The Opposite of Man is Not Woman But Rather Inhuman

However: If you adore nature, then nothing is really inhuman… — if there were, then maybe believing in that would be an inhumanist movement? :P

Whatever — my main thinking at the moment here is along the lines of understanding the “opposite” sex. It is not really possible, but it is nonetheless an interesting exercise. I am amazed that apparently quite few people really try it at all.

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