Tag Archives: brands

Great Expectations: When the Boss Talks, Subordinates Listen?

Several decades ago, there were ads on TV that said “When so-and-so talks, people listen”… (and then the commercial showed a crowd of people who would all pretend to be listening to Mr. so-and-so). Apparently, that seemed reasonable at the … Continue reading
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Every Brand Name is an Echo Chamber — Brand Names are the Boxes (Echo Chambers) that the Wisdom of the Language Thinks Outside of

David Weinberger has a neat-o post about how he loves the dailykos.com (being a warm, fuzzy, comfortable echo chamber). I couldn’t care less about dailykos.com — because in my opinion “dailykos” is nothing more than a brand name… and when … Continue reading Continue reading

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Old Scene, New Scene: How to move from Particular Proper Names + Intellectual Property towards the Cult of the Commons via Common / Natural Language

I don’t believe in Beatles. In “God“, John Lennon disavows belief in many things — and most of these things are things that many do believe in fanatically… they are essentially old-fashioned cults. I would like to contrast these with … Continue reading
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How to make money on the Internet

Adam Curry on TWiT about ad inventory, the NoAgenda podcast and his own personal brand — including the remark: I really get value from coming on “This Week in Tech”… — 80% of our initial audience came from this show. … Continue reading Continue reading

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Brand Dilution in Online Advertising

Perhaps one of the most iconic cases of branding is the Campbell’s soup can: – and this is because it is the epitome of repetition (as Andy Warhol also pointed out). Yet does the iconic red and white branding backfire … Continue reading
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Start is better than stop

Microsoft should know better than “Metro” (but they have too many coders spoiling the brand ) Continue reading

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How ICANN manipulates natural language development

ICANN is the organization that governs “top-level domains” on the Internet / world-wide web. Years ago, I asked Esther Dyson, its founding CEO, whether she thought there could ever be 2 Internets / world-wide webs (after all, Alexandria was not the world’s only library ). She and I agreed that it simply doesn’t see to […] Continue reading

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