Tag Archives: content

3 Grades of the Shame in moving towards the Wisdom of the Language

As I noted earlier this week, Shel Holtz and Neville Hobson had a lengthy discussion about “brand journalism” and “brand sponsored content” during a recent episode of the For Immediate Release podcast (FIR #678). Shel and Neville discussed some issues … Continue reading
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From Newspapers to Pay Per Info

Shel Holtz and Neville Hobson have, in their For Immediate Release podcast episode #678, revisited topics related to brand journalism, advertorials and infomercials. These topics are indeed very important to consider in the current media landscape, and echo things I … Continue reading
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I expect John Battelle will soon be talking more about the Cult Scene (too)

We’ve got to be smart about how we interact with both social and programmatic platforms
To me, this sounds like a first step towards what I refer to as the Cult Scene (plus, see also: All the World’s a Stage).
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The Only Way to Save the Publishing Industry…

… is to declare that all content is now advertising — or even better: to turn the reading experience into a guessing game about whether any particular piece is an advertisement or not. So I herewith declare that there is … Continue reading Continue reading

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Anti-Content

I have been playing around with this idea — anti-content — for a couple of weeks now. I get upset when people say content is important, when in fact it really isn’t important at all. What is important is: listening… … Continue reading Continue reading

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Could it be that the preference for content (over context) is because people prefer to be considered objective (rather than subjective)?

My friend Darlene Charneco today — with just a couple words  — got me thinking about why people seem to prefer the idea of content (i.e. “contained information”) rather than contextualization (roughly speaking: something like “saying something to help put … Continue reading Continue reading

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Is there an app for free photos, images, pictures and/or artwork as a seasonal stream?

This seems like a quite simple idea for a KILLER app! What I am thinking of is that people could sign up for a stream of banner-like images (not really advertising per se — so nothing involving brands or brand … Continue reading
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How to make money on the Internet

Adam Curry on TWiT about ad inventory, the NoAgenda podcast and his own personal brand — including the remark: I really get value from coming on “This Week in Tech”… — 80% of our initial audience came from this show. … Continue reading Continue reading

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Better Without You?

I was just thinking about something related (which I’ll get to in a moment), and then this song started playing in my mp3 player: “Better Without You” by Anne Haigis. Go ahead — “search” for it! I bet you won’t … Continue reading Continue reading

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You want your content to work everywhere

John Battelle just wrote a fascinating blog post — roughly about the economics of online magazine publications… and so here I am adverting your attention to it. He assumes: you are going to both charge a sub fee, and include … Continue reading
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