Category Archives: free-advertising.biz

Is Google Right or Wrong?

Online advertising will never replace what was lost.
Oh, come on, Jay: Forget about the price tag!
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3 Grades of the Shame in moving towards the Wisdom of the Language

As I noted earlier this week, Shel Holtz and Neville Hobson had a lengthy discussion about “brand journalism” and “brand sponsored content” during a recent episode of the For Immediate Release podcast (FIR #678). Shel and Neville discussed some issues … Continue reading
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Is there an app for free photos, images, pictures and/or artwork as a seasonal stream?

This seems like a quite simple idea for a KILLER app! What I am thinking of is that people could sign up for a stream of banner-like images (not really advertising per se — so nothing involving brands or brand … Continue reading
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Brand Dilution in Online Advertising

Perhaps one of the most iconic cases of branding is the Campbell’s soup can: – and this is because it is the epitome of repetition (as Andy Warhol also pointed out). Yet does the iconic red and white branding backfire … Continue reading
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2 Podcasts, 1 Format

I regularly listen to two podcasts which have a quite similar — or even the same — format: No Agenda For Immediate Release Each of these podcasts has a recent episode that is quite fascinating: Understanding No Agenda Changing media … Continue reading
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Is “Free Advertising” an Oxymoron?

For a long time, I thought of “advertising” as “paid content” — but I have since learned differently. The word actually means something like “draw attention to” (the “-vert” root in the word “advert” is the same “-vert” as in … Continue reading
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